IN THE BUSINESS OF FIGURING THINGS OUT SINCE 1987
IN THE BUSINESS OF FIGURING THINGS OUT SINCE 1987


THOMAS
THOMAS
JOOS
Former Agency Owner & Creative Business Coach.
Investor & Product Marketing Lead at Cyclowax.
Former Agency Owner
& Creative Business Coach.
Investor & Product Marketing Lead
at Cyclowax.
I love exploring how things work and what we can do to improve the outcome. From product development and marketing to building high-performing teams and operational systems.
I love exploring how things work and what we can do to improve the outcome. From product development and customer journeys to building high-performing teams and operational systems.
I ran an award-winning product design agency and coached 125+ creative entrepreneurs through tailored coaching programs.
In 2025 I joined Cyclowax as an early investor and product marketing lead. We're a DTC cycling startup fighting dirty chains and helping cyclists enjoy more time on their bike.
I ran an award-winning product design agency and coached 125+ creative entrepreneurs through tailored coaching programs.
In 2025 I joined Cyclowax as an early investor and product marketing lead. We're a DTC cycling startup fighting dirty chains and helping cyclists enjoy more time on their bike.



Investor & Product Marketing Lead
Cyclowax
2025 — Present
Leading all things product marketing at Cyclowax. I'm helping our brand position its innovative products and grow a loyal customer base.
Investor & Product Marketing Lead
Cyclowax
2025 — Present
Leading all things product marketing at Cyclowax. I'm helping our brand position its innovative products and grow a loyal customer base.
Investor & Product Marketing Lead
Cyclowax
2025 — Present
Leading all things product marketing at Cyclowax. I'm helping our brand position its innovative products and grow a loyal customer base.
Creative Director & Managing Partner
Little Miss Robot
2010 — 2016
Designed 100+ digital products for tech startups & corporates. I positioned the agency's offering and implemented a scalable operating model.
Creative Director & Managing Partner
Little Miss Robot
2010 — 2016
Designed 100+ digital products for tech startups & corporates. I positioned the agency's offering and implemented a scalable operating model.
Business Coach
Freelance
2017 — 2025
Through tailored coaching programs I've guided 125+ creative businesses towards the right customers, healthy profits and scalable workflows.
Business Coach
Freelance
2017 — 2025
Through tailored coaching programs I've guided 125+ creative businesses towards the right customers, healthy profits and scalable workflows.
Business Coach
Freelance
2017 — 2025
Through tailored coaching programs I've guided 125+ creative businesses towards the right customers, healthy profits and scalable workflows.
Creative Director & Managing Partner
Little Miss Robot
2010 — 2016
Designed 100+ digital products for tech startups & corporates. I positioned the agency's offering and implemented a scalable operating model.
iOS Developer
Freelance
2009 — 2010
I was the first professional iOS developer in Belgium. I worked with brands on mobile UX, interface design & native app development.
iOS Developer
Freelance
2009 — 2010
I was the first professional iOS developer in Belgium. I worked with brands on mobile UX, interface design & native app development.
iOS Developer
Freelance
2009 — 2010
I was the first professional iOS developer in Belgium. I worked with brands on mobile UX, interface design & native app development.
I regularly speak at conferences and podcasts about my learnings in product innovation, entrepreneurship, customer experience & team productivity.
→ Reach out if you're interested in having me on your show.
I regularly speak at conferences and podcasts about my learnings in product innovation, entrepreneurship, customer experience & team productivity.
→ Reach out if you're interested in having me on your show.
Contact details:
thomas@thomasjoos.com